Dec 14, 2010
Reebok Design Competition winner! Matthew Choto
Reebok partnered with Local Motors & worked with sneaker fans & dedicated creatives around the globe to select Matthew Choto’s design as the overall winner. His “Reebok Rally” concept will now be turned into a prototype at Reebok’s design headquarters in Canton, MA. He is also invited to spend 3 days at Reebok to see his ZigTech design turned into reality! Great job Matthew!
This is the 1st time a major sports brand has worked with the global creative community from the auto industry to create a pair of ZigTech sneakers which compliment the Rally Fighter – Local Motors’ latest cutting-edge vehicle designed by their online creative community.
Greg Macy came in second place with his “Reebok LMRF Boa-Fighter” and Anthony Colard’s “Local Zig” design took third place.
Labels:
dbiasi,
design challenge,
fetti,
local motors,
rally fighter,
reebok,
zig tech
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