REETHYM OF LITE launch party!

Tonight was the biggest sneaker party ever!!! With Swizz Beatz as Global Director, Reebok can't go wrong!!! The celebration was called "Reethym of Lite" which is truly light, available in the Classic Light or Leather Classic Light. The event took place on 42nd St. at E Space, which is a cool spot. Celebrities from music, fashion, and film all came out to support Swizz Beatz and Reebok's new takeover campaign! In attendance were of course Alicia Keys, Maino, Red Cafe, Jonathan Mannion, Teyana Taylor, Chuck Nice, Jay Z & Beyonce, Pharell, Lloyd Banks, and a host of others who love the Kamikaze sneaker as well as Reebok itself!

Iniside the event were Basquiat t-shirts and Kamikaze's on display, as well as snack servers and a Hennessy bar with my favorite drink of the night..the Black Kamikaze! The event was packed from wall to wall with sneaker & music lovers to support Swizzy & Reebok. Around 10:30 Swizzy took stage and did a few of his hits like Who's Real, On the floor, Coolin, and his new hit International Party, which he premiered the video for too! There were many with Kamikaze's, Pumps, and Classics on, which shows that Reebok is truly a mainstay and has sneakers for just about anyone! Check out the pics below and MORE PICS HERE

                                               Swizzy came out in some limited edition Pumps

                                                                        SHOWTIME!!!

                                                                         BASQUIAT

                                                       Lloyd Banks sports a pair of HUF's

                                                    Garrett, President of Swizzy's new label

                                                                            NUTS!!!

                                                                  The lovely Alicia Keys

                                                                    Leather Classic Lite

                                                  Maino takes off his Gucci for the Kamikaze

                                Mr. Packer of Packer Shoes, NJ sports an unreleased 3M Pump

                            BX is the boro! Mickey Factz sported a pair of red & white Adidas Y3's

                                                                   Black OJ Kamikaze

Reebok X Swizz Beatz KAMIKAZE Releasing!!!

This is what sneaker culture has been waiting for! The Swizz Beatz collab with Reebok to create the KAMIKAZE sneaker as seen in different colorways on his twitter will drop! THIS FRIDAY MAY 13TH!!!! Each pair is numbered from 1 - 84, making them SUPER LIMITED, and available at ONLY 7 select retailers throughout the U.S. Each pair also has a hangtag autographed by Swizzy himself! Within the box, you will also receive a classic Reebok "R" key chain, and they will sell for $100 in mens sizes...sorry ladies!  These will surely cause a frenzy in trying to get them so get ready to camp out! The following stores are THE ONLY ONES SELLING THIS SNEAKER!!!

Footaction, Greenspoint Mall, 12300 North Freeway, Houston, TX 77060
Sportsland/TAF UP, 5401 Wentworth, Chicago, IL 60609
Underground Station, Underground Atlanta, 50 Lower Alabama St SW, Atlanta, GA 30303
Sneakervilla, 4 S 52nd Street, Philadelphia, PA 19139
Sportie LA, 7753 Melrose Ave, Los Angeles, CA 90046
Jimmy Jazz, 442 Fulton St, Brooklyn, NY 11201
Dr Jays, 256 W 125th Street, NY, NY 10027

CHECK OUT THE KICKS IN HIM & EVE'S VIDEO "COOLIN"

Swizz Beatz Announces Global Partnership with Reebok at Project, Las Vegas

The internet has already seen several pairs of The KAMIKAZE, the Swizz X Reebok collaboration, and are ready to start adding them to their collections! Yesterday Swizz Beatz made it official by announcing his global partnership with Reebok to put out The Kamikaze real soon. In this unique partnership, Swizz Beatz will actively engage with the brand on many levels, from developing various initiatives to working with product.  His first role will be as the curator of the Reestyle Collective. A group of artistic minds from across the globe, the ReestyleCollective will conceive and produce a wide range of creative content in the realms of dance, music, art and style - the communities in which both Swizz Beatz and Reebok Classics thrive. Swizz himself had on a pair of lilac, pink sequin, and red Kamikazes with a t-shirt adorning artist Basquiat whom he praises highly for his disctinctive art. No word yet on the official release of the Kamikaze but CHECK OUT THIS VIDEO WITH A COUNTDOWN TICKER!

Swizz Beatz X REEBOK - GRAPE JUICE!!!

OMG! Here is another colorway Swizzy put on twitter and he calls them GRAPE JUICE!!! Juicy indeed! Last month I posted his 1st 2 colorways of the collab with Reebok coming next year and so did many other blogs. If he brings the heat with the kicks like he does with the beats, this will be a problem!

Swizz Beatz X REEBOK?

Yes! In case you haven't heard yet, Swizzy is bringing new life to Reebok in 2011 with these! On twitter he has shown us 2 colorways. The one that stands out the most has a slate gray nubuck upper, white leather eyelets, dark gray leather panel, and white mesh or gortex. The sole is elevated and chunky in a light neon green, yet compliments the sneaker itself. I like what i see in the pics and can't wait for more hi res pics! What is your take on them? Hit up Swizzy on his twitter @THEREALSWIZZZ to voice your opinion!

Another LEO Affair!!! SABIT NIGHT

This time around it's a celebration for SABIT NYC designer Shoichi whose hot designs have appeared on celebs like Swizz Beatz, T-Pain, & Lil Wayne! I had the chance of going to his SABIT NIGHT for a 9-11 commemoration and had a great time with him & his friends! The Japanese Curry they were giving out all night was killer too! This time he wil have Sushi! Coverage by The Source magazine as well as giveaways all night! Admission is only $5!!!

SABIT NIGHT
Sunday Aug 16th
9PM - 3AM
Sapphire Lounge
249 Eldridge St
Between Houston & Stanton
Take the F train to 2ND AVE

SUMMER JAM PERFORMANCES!!!

I WAS AWAY THIS WEEKEND AT THE POCONOS AND THESE ARE THE PERFORMANCES I DID WANT TO SEE IF I DID GO TO SUMMER JAM THIS YEAR..DRAKE, RON BROWZ, JADAKISS AND SWIZZ BEATZ, LIL KIM, T-PAIN, MAINO, & DJ WEBSTAR!! CHECK THEM OUT!